The Key to Key Messages

Sales pitches are the pinnacle of companies no matter what size they are. Key messages are an essential part of getting your point across no matter what angle you choose to come from. Key messages are a quick way to get your point across, support your point, and tell your audience to take action depending on your message. Different issues you are trying to push need to be put forth with different types of formatting to accurately get your point across. For example, Uber telling us how their service is better than cabs by telling why they’re better, supporting that with evidence, and giving their potential customers a percentage off of their first ride by downloading their app.

 

What They Say About Us vs. What We Say About Them: This kind of arrangement allows companies, or even political candidates, to elaborate on all of the facts they can contribute about themselves about how they are better than their opponent, then following with what their opponents will say about them in their own words on specific issues. Their opponent will say their points in opposition to their opponents first claims with facts of their own about why these facts aren’t true, their side is better ‘factually,’ and add why the opposing side should have your approval rather than the other side. Both sides defending and rejecting themselves at the same time. This, once again, is used in more instances of political candidates or big competing businesses. This would not be an ideal model for companies wanting their customers to take action, or wanting to describe their idea in detail.

 

Point, Message, Support, Action: This type of pitch is the most helpful for companies trying to reel in new customers by starting off with a main point, giving their message, giving support to their idea, and then giving the audience an action after seeing all of their message. Take Amazon Prime for example:

Point: Microwaveable meals are un-tasty and lame.

Message: Heating up dinner is so boring and doesn’t taste as it should. Blue Apron is a service that sends you all the ingredients you need to make a meal, all portions already made, and all you have to do is cook it. No more having to go to pick up fast food on your way home, Blue Apron has you covered with meals ranging from 30- 1 hour. You decide how much time you have and want you want, and Blue Apron will deliver.

Support: Original Recipes:

  • “Discover exciting, seasonal recipes created by our culinary team & renowned guest chefs
  • Recipes never repeated in the same year
  • Approximately 500-800 calories per serving”

Fresh Ingredients:

  • “Specialty ingredients that are fresher than the supermarket
  • Ingredients are perfectly pre-measured so there’s no waste
  • Meats naturally raised on antibiotic- and hormone-free diets”

Convenient Delivery:

  • “Free delivery nationwide
  • Choose a delivery day that best fits your schedule
  • Ingredients arrive in a refrigerated box so food stays fresh even if you’re not home when we deliver”

Source: https://www.blueapron.com/?cvosrc=search-paid.google.brand40&gclid=CPy4i-2ssM8CFU87gQodx0EMjg&utm_campaign=brand40&utm_medium=search-paid&utm_source=google

This would not be a good model for political candidates, or for non-profit organizations.

 

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Twitter: Blessing or a Curse?

Social networks have come a long way since the days of MySpace, one of the leaders of this new age of technology and social media is Twitter. Twitter officially launched on March 21, 2006, after Jack Dorsey became obsessed with this idea of “status,” letting others know what you’re up to. By fall of 2006, Twitter had over thousands of users. The Twitter that started back then has changed and morphed over the years has it has grown and expanded into what it is today.

Now, most people use Twitter to tell people their thoughts on issues or to update them on what’s happening. That has mostly remained the same but more people are using Twitter to sell products, to troll others, or to entertain, and many others. But in my personal Twitter experience, I have seen these three methods of using Twitter popping up more and more.

Selling products is a major business on Twitter whether it’s makeup, clothing, phones cases, you name it! You can probaby find a use trying to sell it. But how do you know if this account is REALLY trying to see you something, or just scamming you? You have to use your best judgement. Personally, I have known several classmates or friends to have bought something off of Twitter. My advice? Use your common sense and do your research. (https://twitter.com/BabyAnimaIPicss/status/777374042261229568)

Entertainment is more of a personal taste for what interest you personally as you can follow accounts that post tweets you find entertaining as to see those types of tweets more often. For example, I follow a lot of animal Twitter account such as @CuteOverloads which posts photos of adorable animals that make me smile as well as @BabyAnimals. I love dogs more than most people I know, so getting to see more pictures of doggies and other small animals is fine with me.

(https://twitter.com/CuteOverloads/status/777358494286618625)

Trolling has been around since the beginning of the Internet and before then. Trolling can be from photos that you have to click on a link to see, to someone tweeting a whole story about going to get a McDonald’s milkshake at 2 am like Josh Raby did in April. In my personal opinion, trolling is best when you can’t tell if it’s real or if it’s fake like in Josh’s story. (He later declared he did go get a McDonald’s milkshake at 2 am, but the rest of the story was make up) However, he got several thousands if not millions of people’s attention by developing a storyline, characters, and using strong language including some wild swear words to make it all seem more believeable. (Source: https://www.buzzfeed.com/ryanhatesthis/a-viral-story-of-weird-love-and-milkshakes?utm_term=.pnXqnR4kN#.ixLxZoEyN)

Whether you have seen these instances of Twitter being used to either troll, sell, or entertain,  we all can agree that Twitter has cahgned. Twitter as a whole has been morphed into a way to keep up with current trending topics, but also to connect with others, including celebrities in a more personal way. Drama, selling, crisis, trolling, entertainment, and more? Just browse Twitter.

 

How Much Do They REALLY Know?

We constantly share information about ourselves whether it’s online, or in person. But do we really know exactly HOW much information we really share about ourselves when it comes to being online? Think about your Facebook profile. How many things have you liked? Where have you tagged yourself recently? What events have you said you were attending? Most people don’t realize exactly how much information they are actually sharing on the internet, or how easy it is for companies to target you more for advertisements with this information.

In this article, Charles Duhigg explains more about why we do the things we do from the places we shop, to our daily routine habits, to exactly how much information we truly put out about ourselves to advertisers. Andrew Pole started working for Target in 2002, but by 2010 he had made Target’s revenues jump from $44 million to $67 million dollars just by finding out people’s habits and going after them with advertisements at the right time based on information they had already collected on them. What type of information you ask? Companies of any sort can go after any information you allow them to see from where you’re from, where you’ve been, what restaurants you go to, if you’re married or divorced, etc. More examples could be,”your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what web sites you visit” (Duhigg 1).

After reading this article, I have become exponentially more aware of how much information about myself I am putting out for companies and others to see about me on a daily basis. Does that make me more inclined to withhold information for fear of companies knowing too much about me? Not necessarily. I know no matter how much I try, companies will always find some way of advertising things to me based on what I search.

Advertising will always be around us, telling us specific products will make our lives better. There are certain steps we can take to stop being advertised to as much as we now, but I do not believe there is any way to completely irradiate ourselves from advertisers lists. Advertising is a necessary evil that we all must deal with, but that we can still fight against when the time comes.

Source Article: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html